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Mark Zuckerberg loses $7.2B over major advertising boycotts on Facebook

Saturday, June 27, 2020


The company’s shares fell 8.3 percent Friday, the most in three months after Unilever, one of the world’s largest advertisers said it would stop selling its products on Facebook, Bloomberg reported. The company joined other large firms such as Verizon Communications, Hershey Co. and Honda in pulling their ads from the social media giant. Coca Cola said it would suspend its advertising on all social media platforms for at least a month.
The share-price drop eliminated $56 billion from Facebook’s market value and pushed Zuckerberg’s own net worth down to $82.3 billion, according to the Bloomberg Billionaires Index. The move left Facebook’s chief executive in fourth place on the list, overtaken by LVMH Moet Hennessy boss Bernard Arnault, who is now in third place behind billionaires Jeff Bezos and Bill Gates.
In a response to the ad boycotts, Zuckerberg said the company would label all voting-related posts with a link encouraging users to look at its new voter information hub. The company also announced that it would prohibit “claims that people from a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status are a threat to the physical safety, health or survival of others.”

1 comment

  1. Earlier in the week it emerged that Zuckerberg personally joined a meeting with advertisers to listen to their concerns and explain that Facebook is committed to neutrality. Zuckerberg reportedly tried to explain that what might be viewed as offensive by one person might not offend another, according to Business Insider.

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