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Fed worries about small business failures due to coronavirus

Saturday, June 27, 2020

A large number of small US businesses could fail during the coronavirus recession, the Federal Reserve said on Friday, slowing recovery and creating lasting damage to the world’s largest economy.

“The nature of the economic recovery that follows the COVID-19 crisis will depend in part on the survival of small businesses,” the Fed said in its biannual monetary policy report to Congress on Friday. “The pandemic poses acute risks to the survival of many small businesses [whose] widespread failure would adversely alter the economic landscape of local communities and potentially slow the economic recovery and future labor productivity growth.”
Congress has extended some help, including $660 billion to cover payrolls and overhead. About three-quarters of small businesses with employees have applied for the aid, with many getting funding, the Fed said. Still, “some industries may face an ongoing need” after the program expires this summer.
Meanwhile, job losses have been steeper at small businesses than large ones, with many small firms stopping paychecks entirely, the Fed said. Some 30 percent to 40 percent of small firms in sectors most affected by social distancing have gone inactive since February.
Spending at small restaurants was down 80 percent by April during the height of the nation’s shutdowns and was still down by half in early June, the Fed said, citing data from credit card transaction processor Womply.
Small businesses account for nearly half of jobs in the private sector, and new business formation fell steeply in the early months of the crisis, data from the Census Bureau shows.
Small business failures not only destroy jobs but “erase the productive knowledge within the firms, deplete the assets of business owners, alter the character of communities and neighborhoods, and, in some cases, deprive the country of innovations,” the Fed said.

Mark Zuckerberg loses $7.2B over major advertising boycotts on Facebook

The company’s shares fell 8.3 percent Friday, the most in three months after Unilever, one of the world’s largest advertisers said it would stop selling its products on Facebook, Bloomberg reported. The company joined other large firms such as Verizon Communications, Hershey Co. and Honda in pulling their ads from the social media giant. Coca Cola said it would suspend its advertising on all social media platforms for at least a month.
The share-price drop eliminated $56 billion from Facebook’s market value and pushed Zuckerberg’s own net worth down to $82.3 billion, according to the Bloomberg Billionaires Index. The move left Facebook’s chief executive in fourth place on the list, overtaken by LVMH Moet Hennessy boss Bernard Arnault, who is now in third place behind billionaires Jeff Bezos and Bill Gates.
In a response to the ad boycotts, Zuckerberg said the company would label all voting-related posts with a link encouraging users to look at its new voter information hub. The company also announced that it would prohibit “claims that people from a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status are a threat to the physical safety, health or survival of others.”

The world of SEO continues

Monday, June 22, 2020

The world of SEO continues to change day by day. The big search engines like Google, Yahoo, Bing continuously fight to give the best and most accurate information to their users. Algorithms like PANDA, PENGUIN, BERT, PIGEON, HUMMINGBIRD have been designed so that the results are the most important in each search.

 SEO Professionals

  It is no longer valid to create "with bad techniques & software" low quality content and backlinks. All the Seo that apply this type of techniques are seeing the websites of their clients punished. Following the editorial rules of the big search engines is what a good SEO should do. Google, Yahoo, Bing are not an enemy.

A lot of website owners think it's the end of the world and SEO. However, there are still very important uses for SEO services, and there are still many ways that these services can benefit your website and your business. The only thing that has changed in the SEO world is that bad SEO professionals are disappearing, and that good SEO professionals have to be more aware of the changes to get results for their clients.


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